Club Pilates Expands into Thailand

Photography: Marty Rowney

The world’s largest Pilates brand, Club Pilates, has announced its continued global expansion with a new Master Franchise Agreement in Thailand, committing to open 20 studios across Bangkok and Chonburi Province. The first studio is expected to launch in Bangkok next spring, signaling a major milestone for the brand’s growth in Southeast Asia.

“Thailand has always been a strong, trend-setting market, and Pilates is on the rise here. Now is the right time to launch Club Pilates in Bangkok,” said Bob Kaufman, President of International at Xponential Fitness.

The agreement is with Me In Motion Co., Ltd., led by CEO Thanayous Kositsakul and Varissara Kositsakul, who bring over three decades of experience building major global brands in Thailand, including Toyota, Adidas, and Billabong.

“Pilates is perfectly aligned with the wellness and lifestyle trends we are seeing in Thailand, and Club Pilates is the gold standard in the industry,” said Thanayous. “We’re excited to bring this premium fitness experience to our local communities.”

Learn more at clubpilates.com

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