STRONG Pilates Announces Master European Franchise Deal to Open Up to 750 Studios by 2030
STRONG Pilates has announced a major milestone in its global expansion, signing a Master Franchise Agreement with Poland's largest wellness franchise operator, Xtreme Brands, to launch across Central and Eastern Europe. The partnership will see STRONG first expand into Poland and the Czech Republic, taking the brand's global footprint to 16 countries.
Xtreme Brands currently operates 189 fitness clubs and plans to grow to 750 operating locations across Central and Eastern Europe by 2030, with STRONG Pilates set to become a key part of its boutique fitness offering.
STRONG Pilates Co-founder and CEO Michael Ramsey said the partnership marks an exciting new chapter for the brand. "Xtreme Brands is a leader in the wellness space with strong franchising credibility, experience and values that align closely with ours. Our partnership gives us enormous confidence in our expansion across Europe, and we look forward to reaching new markets and fitness communities."
The agreement further strengthens STRONG Pilates' international momentum as the brand continues to scale globally, responding to growing demand for its unique combination of reformer Pilates, strength and cardio training.
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