EPISODE 3

Building a Modern Pilates Brand

A conversation with Andrea Speir

We explore what it takes to build a Pilates brand that stands out today - from defining your brand voice and creating a consistent studio experience to navigating digital change, building community and knowing where to focus as your business grows.

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43 MINS

Cover of the Pilates Journal podcast episode titled "Conversations Shaping the Future of the Pilates Industry" with a clean, minimalistic design featuring black text on a white background.

Episode 3

Building a Modern Pilates Brand

A conversation with Andrea Speir

EPISODE DETAILS

DATE

Aug 4, 2026

43 minutes

DURATION

Andrea Speir

GUEST

Business, Branding,
Studio Growth, Industry

CATEGORIES

ABOUT THIS EPISODE

In this episode, Andrea Speir joins us to discuss what it means to build a modern Pilates brand in an increasingly crowded and fast-changing industry.

As co-founder of Speir Pilates and Speir Pilates On Demand, Andrea shares lessons from building and scaling her own business - from establishing a clear brand voice and creating consistency across every client touchpoint to understanding where a studio owner's time is most valuable.

The conversation explores the growing importance of digital visibility and AI search, why studio owners shouldn't feel pressure to follow every new business trend, and why the in-person experience - great teachers, cohesive programming and genuine community - may be more important than ever.

Why your brand needs to be defined before you open your doors
Creating a clear brand voice across your studio, programming and digital presence
How changing consumer search habits and AI are reshaping studio discovery
Why launching a fitness app is a separate business - not a requirement for studio success
Building a cohesive teaching team rather than relying on one standout instructor
Why community and the in-person experience remain a studio's competitive advantage
The return to deeper Pilates education, classical foundations and private sessions
Why studio owners need to stop trying to do everything themselves
Building systems for teacher training, mentoring and consistent programming
What Andrea has learned about growing from one studio to multiple locations

MEMORABLE QUOTES

"You are building a brand… the brand goes beyond the build out."

"Following what the habits of the consumers are is really, really important."

"What matters most is having that clear, focused attention on what your brand is, and your north star."

"There's no way to grow if you're maxed out."

ABOUT ANDREA SPEIR

Andrea Speir is the co-founder of Speir Pilates and Speir Pilates On Demand, and a Pilates instructor, educator and business owner known for blending classical Pilates foundations with contemporary and functional movement.

With decades of experience in the industry, Andrea has built Speir around a strong focus on thoughtful programming, teacher development and community. Her approach combines respect for the foundations of the Pilates method with an understanding of the evolving needs of today's client - from strength training and modern programming to digital experiences and deeper education.

Through her studios, teacher training and work with studio owners, Andrea continues to explore how Pilates businesses can grow while maintaining a clear identity, cohesive teaching experience and connection to the method.