Introducing HLNA: The Pilates Machine Hidden in Plain Sight

ABOUT THIS EPISODE

In this episode, Amy Jordan joins us to reveal HLNA, her latest invention designed to bring a complete Pilates system into the home while hiding it in plain sight.

Designed to look like an accent chair, HLNA unfolds to reveal a Wunda Chair, Reformer and jump board. Amy explains why she wanted to create something that could live within the home as a functional piece of furniture - not simply a smaller or more attractive version of traditional Pilates equipment.

The idea grew from Amy’s own experience. While recovering from cancer in 2020, she had a WundaFormer installed beside her bed so she could continue moving when she was able.

Amy shares how HLNA developed from early sketches and cardboard prototypes into a patent-pending system.

Amy speaks candidly about the failures behind visible success, the persistence required to bring new ideas to market and why some of her earliest prototypes were created using clay, duct tape, binder clips and modified yoga blocks. She also shares why founders need strong foundations, space to think and the confidence to trust their instincts.

• Introducing HLNA and the idea behind a Pilates machine hidden in plain sight

• Combining a Reformer, Wunda Chair and jump board within a piece of furniture

• Why home Pilates equipment needs to consider how people live

• How Amy’s cancer recovery influenced the development of HLNA

• Taking an invention from sketches and cardboard prototypes to production

• The story behind the HLNA name

• How teaching continues to shape Amy’s approach to product development

• Creating the WundaFormer and building WundaBar Pilates

• Developing WundaCore from problems observed in real classes

• Why persistence and resilience are essential for entrepreneurs

• Building a distinctive brand around an authentic story

• Why better ideas often emerge when founders create space to think

• Learning to delegate and focus on the work only you can do

• Amy’s vision for a more innovative, accessible and inclusive Pilates industry