Club Pilates Australia Strikes Major U.S. Franchise Deal
In a groundbreaking move for the Australian fitness industry, Club Pilates is set to significantly accelerate its national footprint. Boutique Fitness Studios (BFS)—the Australian Master Franchisee for Club Pilates, in which Viva Leisure holds a 34% stake—has just signed a landmark Area Development Agreement with US-based Riser Fitness LLC, one of the largest global franchise operators of the Club Pilates brand.
This game-changing agreement grants Riser Fitness the exclusive rights to open 40 new Club Pilates studios across Australia over the next four years, making it one of the largest fitness franchise expansion deals in the country’s history.
For those unfamiliar with Riser Fitness, their reputation precedes them. With more than 90 Club Pilates locations already operating globally, the company brings significant expertise and proven leadership in scaling the brand. Their entrance into the Australian market is expected to fast-track Club Pilates’ rollout across all major cities.
The impact is already being felt. The total number of open and sold BFS franchise locations across Australia and New Zealand has now reached 165—including Club Pilates and other boutique fitness brands in the BFS portfolio. As part of this alignment, Viva Leisure also announced that its existing Rebalance Pilates studios will be rebranded to Club Pilates, creating a unified and consistent experience for members nationwide.
“This is, we believe, the largest individual deal in fitness franchising,” said Viva Leisure CEO Harry Konstantinou. “The introduction of a large US operator into the Australian market opens up meaningful opportunities for growth, innovation, and collaboration. We are extremely proud of this achievement by Matt Gordin and the BFS team.”
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