Club Pilates Launches “Every Body Belongs” Campaign

Photography @clubpilates

Club Pilates has rolled out its first national brand campaign - Every Body Club Pilates - a celebration of inclusivity, strength, and real people who love to move.

Fronted by Master Instructor Laressa Mems and featuring genuine members of all ages and backgrounds, the campaign invites viewers to see themselves on the reformer - and in the Pilates community.

Premiering on The View and running across Good Morning America, social media, and even airport screens at LAX, the initiative reframes Pilates as approachable, sustainable, and welcoming for every body.

“Club Pilates has always stood for accessibility and community,” says Amanda Croce, Chief Marketing Officer. “This campaign amplifies that on a national stage.”

In our next issue, you’ll see a feature on Laressa in the November issue - be sure to keep an eye out.

Watch the campaign and learn more at clubpilates.com.