How Reform RX is Innovating the Future of Movement

When Yvette McGaffin and her husband Neal set out to create Reform RX, they weren’t just building a piece of equipment—they were setting out to reimagine what was possible in Pilates.

“We created Reform RX after years of running a successful boutique Pilates studio business across the UK,” says Yvette McGaffin, Co-Founder of Reform RX and Director of Product Marketing, Pilates at iFIT Inc. “While the foundations of Pilates are timeless, we knew that smart technology could enhance the practice in ways that would make it more accessible, more effective, and more engaging for a broader audience.”

The result was the RX Reformer—dubbed the world’s first “connected reformer”—which merges classical Pilates principles with cutting-edge technology to create a fully immersive and intelligent experience. It was a bold move in a space that had remained largely unchanged for decades.

“Reform RX was born from the belief that Pilates should be inclusive and adaptable,” says McGaffin. “Our mission was to bridge the gap between traditional Pilates and the innovation seen in other areas of fitness.”

At the heart of the machine is a suite of advanced performance-tracking tools, including real-time movement sensors and Reform RX’s proprietary MyScore heart-rate technology. “It captures movement down to the thousandth of a second,” McGaffin explains. “This allows users to receive immediate feedback on their form, intensity, and progress. It’s about helping people train smarter, not just harder.”

“But Reform RX isn’t just a machine—it’s an entire ecosystem. The reformer comes equipped with an integrated touchscreen offering access to hundreds of on-demand classes, curated programs, and real-time biometric feedback. “We’re not just offering equipment,” she says. “We’re delivering a fully immersive Pilates experience designed to empower users at every level.””

— Yvette McGaffin

That mission gained serious traction in 2025, when Reform RX was acquired by iFIT, the global leader in connected fitness. For McGaffin, the partnership felt like a natural next step.

“This marks a new era, not just for Reform RX, but for the evolution of Pilates itself,” she says. “Together with iFIT, we’re shaping a future where movement becomes more intelligent, more intuitive, and profoundly transformative.”

That future is already in motion. The launch of the Model S—Reform RX’s sleek, compact reformer designed for home use—has opened the door for users with limited space. “It delivers the same powerful, connected experience as our original reformer but in a more compact design,” McGaffin explains. “Plus, with features like the RX Smart Spine™, we’ve improved both safety and performance for home environments.”

As the at-home fitness boom continues to evolve, McGaffin says it’s influenced every aspect of Reform RX’s strategy. “This shift accelerated our innovation and sharpened our focus,” she says. “We’ve expanded our on-demand class library, developed progressive training plans, and evolved our instructor programming to incorporate biometric data into cueing—even when someone is training alone.”

That attention to detail is also finding a place in high-end hospitality and boutique fitness spaces. “We’re proud to partner with some of the world’s most iconic hotels and residences, including The Mandarin Oriental and The Savoy,” says McGaffin. “These partnerships allow us to bring connected Pilates to discerning travellers who want to maintain their wellness routines away from home.”

With over 300 on-demand classes accessible directly through the reformer’s screen, guests can tailor their workouts without needing an instructor. “It’s a fully immersive experience that supports flexibility without compromising on quality,” she says.

Looking ahead, McGaffin believes connected reformer Pilates is only just beginning. “We predict a surge in demand for more personalised, accessible, and connected Pilates experiences,” she says. “The greatest opportunity lies in meeting people where they are—on their schedules, with tools that adapt to their individual needs.”

In 2025, Reform RX plans to deepen its global footprint through new hospitality partnerships and strategic brand collaborations. “Whether it’s in a hotel suite, a private residence, or a high-performance wellness space, we’re committed to making premium Pilates more accessible, intuitive, and effective than ever,” McGaffin says.

As the Pilates industry shifts into a new era, Reform RX is leading the way—with innovation, inclusivity, and intelligence at its core.

“Pilates is no longer just a method,” McGaffin says. “It’s a movement—one that’s being elevated by technology, personalised for every body, and positioned for the future.”

Yvette and Neal McGaffin are the Co-Founders of Reform RX and Director, Product Marketing, Pilates at iFIT Inc.